Mars launches tablet chocolate
Strengthening its chocolate portfolio in India, Mars, one of the world's leading chocolate manufacturers, has announced the launch of 'Galaxy', the world's largest tablet chocolate brand, in India.
With this launch, Mars is all set to offer Indian consumers the pleasurable chocolate experience that Galaxy is known for globally.
The globally known chocolate brand Galaxy will now be available at an accessible price point of Rs 15.
MV Natarajan, General Manager, Chocolate business, Mars International India, said, "India is the world's fastest growing chocolate market and the moulded chocolate segment is the fastest growing. India is a very important market for Mars. With this launch, we are entering an extremely dynamic segment with our business objective of growing our product range in India.
"In line with our commitment of providing quality chocolate to our consumers, the new Galaxy will offer consumers great taste at an affordable price point. This is the biggest launch for Mars India this year and we are looking forward to a great journey ahead."
Galaxy, one of the top 5 chocolate brands in the world, will debut in the Indian market with a new campaign shot with actor Arjun Rampal and model and newcomer Sapna Pabbi.
Commenting on the association, Arjun Rampal said: "I believe in partnering with brands that I use and appreciate. Galaxy is a very popular, reputed international brand and definitely one of my favourites. I admire the timeless appeal, global legacy and the effortless elegance that the brand exudes.
"Its enriching taste and rich creamy texture, can make anyone fall in love with the chocolate. The film exquisitely describes the perfect chocolate experience that Galaxy provides. I am thrilled to be a part of one of the biggest Galaxy launch campaigns and am looking forward to a great journey ahead."
(Posted on 07-11-2013)