business-india-news

Barbie doll gets digital dress

New Delhi, Oct 31 : Mattel Toys (India) Private Limited, which is a subsidiary of Mattel, Inc., the worldwide leader in the design, manufacture and marketing of toys and family products has recently launched the digital dress of Barbie doll in India.


The dress for the hot-selling toy brand is done in black and Barbie signature pink.

The users even have the opportunity of choosing different design modes by selecting a built-in graphic, customize a design (using the included wand toll) or watch the pattern pulse to music.



Selections are easily made using the heart-shaped, gem-like buttons of her statement necklace.

The Barbied has been accessorised with strappy pink shoes.

--IBNS (Posted on 31-10-2013)

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