Sonata exceeds 50 mn customers
Touching 50 million consumers in as little as 14 years, Sonata claimed to be the only watch brand in India to accomplish this milestone and achieve the fastest 50 million consumers in Titan Company Ltd.
Sonata, India's largest selling watch brand, with a market share of 35pc (as estimated by Franchis Kanoi Marketing Research Ltd. in the organized market segment) has increased its market share by 3pc (overall watch market) in the last five years with the success of the Super Fibre series which were the fastest selling timepieces in the history of the company.
To commemorate this milestone, Sonata has launched its largest campaign for the year and has introduced 30 new watches this Diwali.
Offering a wide range to choose from, Sonata presents its new collection by introducing Black Metal watches for men and Kada watches for women, for the first time to their collection.
Shalini Gupta, Marketing Head, Sonata, said, "With a 35pc market share, we are proud to announce this figure as an achievement for Sonata in 14.5 years. With this celebration and festivity now in the air, Sonata has introduced a range of watches that echoes this mood of the season."
(Posted on 31-10-2013)