The campaign is basically focused on curbing the rising number of road accidents that bicycle riders face at night.
"Delhi has one of the largest number of road accident deaths and a majority of them are cyclists. Most of the accidents happen as a result of the cycles not being visible, especially at night. Hence, having reflective stickers on the rear of the bicycles will be a solution for their safety," said Additional Commissioner of Police Anil Shukla.
"In the next two month, Delhi traffic police constables will distribute reflective stickers to the bicyclers in the capital to ensure their safety," Shukla said.
He said that so far this year, 89 cyclists have lost their life because of their lack of visibility at night.
--IANS (Posted on 30-10-2013)