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Japanese healthcare firm bring cheer to kids

Jakarta (Indonesia), Oct.29 : Children have fun while learning at Salonpas Chiropractic Centre in KidZania, a work experience facility started by Hisamitsu Pharma Indonesia in 2012.


Hisamitsu is a Japanese pharmaceutical company which is famous for Salonpas brand pain relief patch.

Children come to the Chiropractic Center to learn about back pain and how to take care of bones.

George Aly Razi, Director, KidZania Jakarta, said: "KidZania is all about a location-based Edu-Tainment center, which is proposed to give some certain services to the children and their parents. KidZania gives the children of opportunity to play an active role as an adult in a daily-basis experience. Children will learn a lot, it's almost Edu-Tainment - education and entertainment. They play an active role as an adult, and they will experience the full cycle of economy with their own money, and they are doing so many simulations of the adult professions today."

Established in 1975, Hisamitsu Indonesia has been selling pain relief patches in the country. In 2012 it sold 500 million pain relief patches, and sales are growing.

Hisamitsu is contributing to improving the quality of life through education of children in Indonesia.

Japanese products like POCARI SWEAT help to treat children suffering from dehydration.

Dr. Takaaki Matsumoto, a professor at Chukyo University studies the relation of perspiration with health.

He said: "Sometimes it is difficult for children to talk about their symptoms. This can cause problems. In such a situation the patient needs an intravenous drip at a hospital. If the child suddenly becomes quiet and stops talking one should take the child to a hospital. But, before taking the child to a hospital it is possible to rehydrate at home. It is better to use electrolyte drinks which contain carbohydrates and sodium, such as POCARI SWEAT, than just plain water or tea for effective rehydration. It has quicker absorption as it contains carbohydrates and sodium. Also, the moisture stays longer in the body. I think, this is the reason it works well for rehydration of children."

Otsuka Pharmaceuticals is promoting better healthcare for children through POCARI SWEAT, which has been fairly effective in rehydrating children in South East Asia.

--ANI (Posted on 29-10-2013)

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