The hi-tech pants, created by Shreddies Ltd. based in Loughborough, feature a highly absorptive carbon cloth back panel which traps and neutralises flatulence odours, the Daily Star reported.
The thin and flexible cloth, which contains Zorflex - the same activated carbon material used in chemical warfare suits - is reactivated simply by washing the pants.
Shreddies said that through extensive testing the carbon cloth could filter odours 200 times the strength of the average flatus emission.
The award-winning healthcare product is particularly useful for sufferers of digestive disorders such as IBS (Irritable Bowel Syndrome), Crohn's disease, Colitis and food intolerances.
Suitable for men and women, the underwear comes in a range of styles and is designed to fit more snugly than conventional underwear.
Women can buy Shreddies in briefs, high-leg briefs or shorties, while men can purchase support boxers, adjustable support boxers, hipsters and briefs.
--ANI (Posted on 25-10-2013)