Tendulkar is set to retire after the two-match Test series against the West Indies in November.
"Like Sachin Tendulkar, Force India aims to be a big hitter in the world of sport. With our cars adorned with the commemorative hashtag, our team will endeavour to harness the passion of an entire country and achieve a great result at our home race, the Indian Grand Prix," said Force India in a statement Friday.
The two Force India drivers Adrian Sutil and Paul di Resta were seen clicking photos with the new hashtag on their cars in their garage here at the Buddh International Circuit in Greater Noida.
--IANS (Posted on 25-10-2013)