New Delhi, Oct 21 IANS | 12 months ago

Experience the thrill associated with "Dhoom" via a mobile game. Yash Raj Films (YRF) Licensing Monday announced a multi-title tie-up with 99Games Online Pvt. Ltd. to create games around the popular Bollywood franchise.


The first game in this series will be marketed along with the release of the much anticipated "Dhoom:3", which opens worldwide Dec 20.

"99Games Online is the perfect company to create mobile games based on 'Dhoom' franchise. The company's ability to produce high quality exciting games with true-to-life graphics will plunge players into the centre of the film's action," Rohit Sobti, vice president, YRF Licensing, said in a statement.

The launch of the "Dhoom" game will help the Indian gaming space, according to Rohith Bhat, CEO of 99Games Online.

"The 'Dhoom' franchise has set high standards of production quality and entertainment quotient and we intend to deliver the same through a series of games which will be released globally," he added.

The "Dhoom" franchise has been high on bikes, stunts and action.

YRF Licensing is charged with the licensing and merchandising of YRF's movies. In addition to a license with 99Games Online Pvt. Ltd., the "Dhoom:3" licensing program also includes toys, apparel, phone, tablet, accessories, bike autographics, helmets, paper products and cards.

"Dhoom:3" stars Aamir Khan with Katrina Kaif, Abhishek Bachchan and Uday Chopra.

(Posted on 21-10-2013)