The actress did a photo shoot Sunday for the brand.
"It's nice to be associated with a brand like Joh Rivaaz. Shooting for the brand was a pleasure," Tamannah said in a statement.
The 24-year-old is the perfect face for the brand, said Vinod Kothari, owner of Joh Rivaaj.
"We were looking for someone who is young and a popular face for the brand. Tamannah fitted the brand profile perfectly, so we chose her as the brand ambassador," Kothari said.
On the movie front, Tamannah will be seen in Sajid-Farhad's "It's Entertainment" and Sajid Khan's "Humshakals".
--IANS (Posted on 21-10-2013)