Mercedes-Benz launches 'My Mercedes' initiatives
In an attempt to create fascinating brand experience, luxury car manufacturer Mercedes-Benz India on Thursday launched 'My Mercedes' initiatives.
It was launched to strengthen its Cost of Ownership programmes, which comprised the fourth pillar of its 'Year of Offensive' strategy.
'My Mercedes' combines some industrial initiatives and service products which aim at enhancing the overall Customers' Ownership Experience while maintaining minimal Cost of Ownership.
Mercedes-Benz India also inaugurated its largest state-of-the-art works shop in North India, T and T Motors in Gurgaon. The service facility was inaugurated by Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, Devdutta Chandavarkar, Vice President, After Sales, Mercedes-Benz India and Vidur Talwar, Managing Director, T and T Motors.
Eberhard Kern said, "'My Mercedes' combines some of the most innovative After-Sales initiatives like launching a National Remote Diagnostic Centre, reinvigorating the 24hours On-Road Assistance with the addition of a fleet of 20 B-Class service support vehicles and also launching Mercedes-Benz Online Service Booking even through smart phones and tablets using scanned QR codes, which is again an industry first."
"Additionally, comprehensive service packages like the Star Care, Star Care+ and Star Ease will provide an absolute hassle free experience of owning a Mercedes-Benz vehicle. We want our customers to experience the supremacy of our best in class After-Sales program offering a complete peace of mind while driving their cherished Three Pointed Star," Kern said.
The latest T and T motors service facility was created over a span of 18 months and boasts of being the largest service station by Mercedes-Benz in Northern India. T and T Motors Gurgaon service facility spreads over a covered area of 62, 764 sq. ft. and has 28 servicing bays capable of servicing around 15,000 cars per year and employs 30 dedicated and dexterous personnel to take care of customer requirements.
Vidur Talwar said, "Our rich association with Mercedes-Benz India grows manifold today with the inauguration of this world class service facility. There is an increasing demand for outstanding After-Sales service post purchase of these dream vehicles. Luxury car purchase is undergoing transformation in India."
"The customer today is mature and demands top-notch servicing standard. This service facility of T and T Motors is yet another step towards our endeavor to provide the customers an unparalleled servicing standard that reflects Mercedes-Benz's philosophy of Best or Nothing. T and T Motors' strength has been in constant investing in three key areas of infrastructure, technology and human skills. This brand new service facility is an embodiment of this strength," Talwar said.
To mark this occasion Mercedes-Benz India also launched the most comprehensive after-sales program, 'My Mercedes' which aims to ensure that owning the Three Pointed Star and maintaining it remains hassle free. The ownership lifecycle of the vehicle will now be covered with a host of programs like the Star Care ensuring extended warranty for three years without any mileage restrictions.
National Remote Diagnosis Centre (NRDC) is a concept initiated by Mercedes-Benz India, where Mercedes-Benz technical experts in Pune will be able to assist technician from any location in India in vehicle diagnosis with the aid of high-end technology.
Mercedes-Benz's Road Side Assistance programme is also the most extensive road side assistance program by any luxury car manufacturer offering 24hours of assistance for standard three years. The B-Class service support vehicles will provide the ultimate comfort in case the vehicle is immobilized and the team will reach the spot on war time agility to attend the customer and assist him/her in reaching the destination.
(Posted on 17-10-2013)