The activity kick started on Oct 9 in the presence of Home Minister of Karnataka, KJ George, MLA Mysore, Sri. Vasu and district In charge Minister for Chamrajnagar, Mahadev Prasad.
The campaign will run till Oct 13.
Speaking on the occasion, Apoorva Mehrotra, Business Head - Karnataka, Vodafone India said, "At Vodafone, it has been our constant endeavour to connect with the masses in the best possible way."
Mehrotra added, "Engaging in festivities like Dasara is something we have been regularly doing and this time with the unique signature campaign 'We love Mysore Dasara' we want everyone to be united in the festive spirit and uphold the pride that 'Dasara' brings to the city of Mysore."
"We want people to actively participate in the campaign, put their signature with a beautiful message around Dasara, adding to the celebration their very own 'special' moments," Mehrotra explained.
Alongside the signature campaign, Vodafone is also showcasing rare Mysore Dasara photographs, which will be a visual treat for people.
Some of the photographs are as old as 150 years.
--IBNS (Posted on 17-10-2013)