Rajesh Pratap designs cover for Chivas Regal
Designer Rajesh Pratap Singh has designed a stylish limited edition cover for luxury scotch whiskey brand Chivas Regal India.
The designer, known for using extensive detailing in his clothes, has blended Indian and Scottish heritage for the covers.
The intricate lattice pattern is inspired from the ancient jaali architecture while the luckenbooth motif is a Scottish symbol of friendship.
"At the heart of my limited edition creation for Chivas Regal are the sensibilities of the modern day Indian gentleman whose values are traditional and yet progressive. I have tried to blend the Indian and Scottish heritage in a progressive manner in this new edition that is a celebration in itself," the designer said in a statement.
Bikram Basu, vice-president marketing, Pernod Ricard India, appreciates the designer's skill to convert traditional art into contemporary.
"This collaboration emphasizes exclusivity and craftsmanship with faultless clean lines, extreme attention to detail and international silhouette - common hallmarks of Rajesh Pratap and a Chivas Regal Limited Edition," he said.
The bottles will be available in two-three days in the market.
(Posted on 16-10-2013)