The Bollywood superstar and now International pop star has just launched an ice-cream flavour with the much loved ice-cream brand Baskin Robbins.
The flavour of the ice cream 'Peel N'Cream Exotic' has been specially created on the back of her hit single 'Exotic' which was launched under leading music label Universal Music India.
'Exotic' featuring international rapper Pitbull hit the number one spot on iTunes and the Nokia charts, giving Priyanka ample reason to celebrate.
Breaking her previous record by garnering 15 million+ views on YouTube, 'Exotic' has turned out to be a huge hit!
Taking the promotions a step ahead, Universal Music India has associated with Baskin Robbins to celebrate the success of the single "Exotic".
Being quite a favourite among Indian masses, Baskin Robbins has created a 'Flavor of the Month' called ' Peel N'Cream Exotic' and the same is now available across its 504 outlets pan-India.
There's also a contest running at each outlet as well as on the brand's social media around this flavor and Priyanka Chopra will meet and greet the lucky winners of this contest at one of the Baskin Robbins outlets in Mumbai.
As part of the tie-up, Baskin Robbins will also retail CD's of the "Exotic" single at select outlets.
Priyanka Chopra said, "I love to try new things...to push the boundaries in everything I do and my 'music' is one such initiative. I am super exited and feel so blessed that 'Exotic' has been so loved and well received.
"In keeping with the theme of being different, I wanted to try something new while deciding what the new 'Exotic' Flavor would be at Baskin Robbins. Try it... I'm sure you'll love it! You know what they say... a scoop (or tub) of ice cream can make all your troubles go away."
Speaking on the association, Sunil D'Sa, Vice President, Marketing, Universal Music India, said, "We are excited on this tie-up with Baskin Robbins to launch the new flavor of ice-cream that keeps with the theme of Priyanka's latest hit single 'Exotic'.
"Through this association, Priyanka' s music will reach out to another 500+ touch points across the country, which is simply amazing! Besides, 'Exotic' a theme lends itself to an ice cream flavor and it could not get any bigger than this tie-up with Priyanka Chopra's big hit single 'Exotic' and India's most popular ice cream brand Baskin Robbins."
Speaking on the association, Sanjay Coutinho CEO of Graviss India Pvt Ltd, said: "Throughout the month our customers can come and relish the Flavour of the Month 'Peel n' Cream Exotic' which is an orange flavoured ice cream with natural vanilla extract loaded with orange pound cake pieces and swirled with orange ribbon, dedicated to Priyanka's hit single 'Exotic'."
Priyanka Chopra's "Exotic" released on July 12 and is available at all leading music stores in physical and digital formats exclusively on Universal Music.
--IBNS (Posted on 16-10-2013)