Cricket Australia refuses to run ad telling fans 'alcohol, sport don't mix'

Sydney, Oct 15 : Cricket Australia has refused to run an advertisement telling fans that alcohol and sports do not mix, on the grounds that it could impact other partners of the game.

According to the Sydney Morning Herald, Healthway, the major sponsor of the Western Australian Cricket Association, was offered advertising along with all the other major state team sponsors at the Ryobi Cup one-day competition.

A source from the McCusker Centre for Alcohol and Youth said that this was appalling censorship by Cricket Australia, adding that their priorities were clear and they were keen to protect their alcohol sponsors from messages that might offend them, but do nothing to stop alcohol promotion that might offend health-promoting sponsors.

The Healthway deal is worth 2.1 million dollars over three years.

A spokesman for Cricket Australia said its decision to not accept the ad was not because it would detract from other sponsors, but because it conflicted with their continuing position on the relationship between alcohol and sport, which is one of consumption in moderation.

--ANI (Posted on 15-10-2013)

cricket-news headlines

Sachin Tendulkar turns 41 today

Royal Challengers opt to field against Knight Riders

CSA appoints Jennings replacement for Proteas' Under-19 head coach

Rashid Latif insists PCB 'cold-shouldered' him due to England pressure

Ex-Pak captain Saleem Malik slams PCB for refusing to review life ban

PCB considering proposal to appoint Ahmed Shehzad as new Pak T20 captain

Tendulkar celebrates 41st birthday by voting

Ex-skipper Ali Bacher backs De Villiers to be appointed new Proteas' Test captain

Don't underestimate the power of your vote: Sachin Tendulkar

Super Kings score 140/6 against Royals

Rajasthan Royals elect to field against Super Kings

IPL: All-round Kings XI Punjab register easy victory

Quick Links: Goa | Munnar | Pondicherry | Free Yearly Horoscope '2014


Your e-mail:

Your Full Name:

Type verification image:
verification image, type it in the box


Back to Top