Farhan, Ritesh and Riva Group chairman Paul Roy have collaborated to form Excel Media, a company dedicated to the creation of original content for multiple platforms.
The announcement was made here Saturday.
"We will create content for games, TV series, animated content... it will cater to both children and the adult audience," Sidwani said.
Farhan said: "We are excited at the prospect of entering the world of gaming and animation with Excel Media."
Excel Entertainment's existing media library will also be exploited across various digital media. The banner has produced films like "Dil Chahta Hai", "Rock On!!", "Lakshya", "Don" and "Talaash".
--IANS (Posted on 12-10-2013)