The movie would have a 'Day and Date release' in most international markets on Oct 16.
Commenting on the development, Raj Malik, Vice President, Film Acquisition and Distribution, Krian Media, stated: "One of the key challenges and pre-requisites of good distribution in the international markets is the ability of the distributor to open up new markets as it just helps ensure reaching out to a wider audience base but also helps broaden the revenue pie."
"It thus is a matter of immense pride for us that not only have we been able to ensure a pretty wide 400 screen international release for BOSS across Europe, North America, South East Asia and Australia, amongst other markets but have also opened up the non-traditional Latin American market of Panama to Indian cinema.," Malik said.
'Boss' is Krian Media Ltd.'s second association with Viacom 18 Motion Pictures, the first being 'G.I. Joe' which released in India on March 27.
Produced by Viacom 18 Motion Pictures, Cape Of Good Films and Ashwin Varde Productions and directed by Anthony D'Souza, 'Boss' is an action comedy starring Akshay Kumar and Aditi Rao Hydari.
The film is slated to release on Oct 16.
--IBNS (Posted on 11-10-2013)