With the intent of serving more adult dogs, Pedigree launched this 'tailor-made' nutrition which addresses most of the needs and requirements of senior dogs.
The product will be available in 2 SKUs of 1.2 Kg and 3Kg respectively across India.
Brett Lee said, "Being a responsible pet parent this is an ideal opportunity to connect with Pedigree which is dedicated towards the well-being of dogs. This association gives me a wonderful opportunity to share the magical relationship of Human Companion Animal bond.
"I feel there are numerous emotional and physical benefits of keeping pets. Pets play an important role in our lives and are an integral part of our Social fabric."
Talking about nutrition, Brett Lee said, "Right Nutrition is the key to a pet's health and longevity. Dogs are different and so are their food needs."
Research shows that home cooked diets fed to dogs are deficient in vital nutrients like calcium, potassium, vitamin D and vitamin E and none of these diets meet nutritional recommendations set by authorities like NRC or AAFCO.
Therefore, feeding such incomplete food to dogs may lead to mal-nutrition or make our pets prone to health issues like digestive or skin disorders.
--IBNS (Posted on 10-10-2013)