Located on Raghunathpur, VIP Road and sprawling over 18000 square feet, the store showcases gold, diamond, temple and tribal jewellery with the prices starting from Rs. 3,500 (for gold) and Rs. 6000 (for diamond).
The 'Antique Collection' starts a little expensive, from Rs. 1 lakh onwards.
Kangana flaunted a set of diamond studded necklace and earrings from Adrija Jewelry collections at the event.
When asked about the Bengali culture, she said, "My first director (Anurag Basu) was a Bengali from whom I had learned about your culture, food and yes the word 'halo'..."
"We have a collection of exclusive designer pieces designed by renowned designers and it is a mix of light and heavy weight handcrafted masterpieces," said Subhra Kundu, CEO, Adrija Jewellery.
The neck ornaments had been flavoured with a variation of Kundan, Hansuli, Diamond Polki etc., and ear ornaments with Pasa, Bali and ear pendants.
The men's collection is exhaustive too comprising of studs, rings, wristbands and chains to mention a few.
"As for the coming festive season as well the marriage season thereafter, the heavyweight 'Minakari' needs a special mention," said one of the showroom staffs.
The collection also exhibits an exact replica of the 'Jodhaa Akhbar' necklace too.
A range of special offers are on the go, like a 20 percent discount on the making charge of gold jewelry and 10 percent of that of diamond jewelry coupled with assured surprise gifts will be there for the buyers "at least till the Diwali" said one of the store authorities Kaushik Bose.
And to top it all there will be a lucky draw in the coming days which will incorporate prizes like refrigerator, microwave, washing machine, other home appliances and a four-wheeler also.
--IBNS (Posted on 09-10-2013)