Online video games promote junk food eating habit in kids

Washington, Oct 08 : Researchers have found that some online video games not only promote a less-than-active lifestyle for children, but the content of these games also have a tendency to promote food that are chock full of fat, sugar and sodium.

A team of Michigan State University researchers took a closer look at what are called advergames- an online video game that promotes a particular product, service or company by integrating it into the game, and is typically offered for free, located hundreds of advergames actively played by children on food marketer websites.

For the study, they focused on 145 different websites and found 439 food brands being promoted through advergames on those sites and found that many of the games centred around high-fat, high-sugar and high-sodium products.

"One of the things we were concerned about was that the majority of foods that received the most interest were those that tended to be energy dense - high in calories - and not high in nutrients," Lorraine Weatherspoon, a co-director of the project and an associate professor of food science and human nutrition, said.

Weatherspoon said that these foods typically included high-sugar snacks and cereals as well as instant or canned soups, sugar-sweetened beverages and several types of candy products.

Elizabeth Taylor Quilliam, project co-director and assistant professor of advertising and public relations said that compared to a typical TV commercial that would last maybe 30 seconds, these games are fun and engaging and children can play them for much longer periods of time.

The researchers noted that some kind of federally mandated policy needs to be addressed, so that there is better control on the type and amount of marketing as well as the kinds of foods that are promoted.

The study is published in the journal Preventing Chronic Disease.

--ANI (Posted on 08-10-2013)

special-features headlines

Fear tactics used by teachers result in lower scores

Now, generate electricity by just flushing your toilet

'Increasing alcohol price can slow down serious violence'

Most men last only 2 minutes in bed: Expert

Kids who bite food may become rowdy: Study

Vision moves to upper half first: Study

Too much admiration for partner bad for romance

Why married women cheat revealed

Why massages ease muscle soreness post workouts

How to keep spring's glow on face

Soon, powdered alcohol to give you a high

Learn Japanese from this bird, for free!

Quick Links: Goa | Munnar | Pondicherry | Free Yearly Horoscope '2014


Your e-mail:

Your Full Name:

Type verification image:
verification image, type it in the box


Back to Top