According to the Sydney Morning Herald, in an historic move by Cricket Australia aimed at broadening the audience of cricket's traditional format, its broadcast rights team is deep in negotiations with Fairfax Radio, which owns major commercial channels in Sydney, Melbourne and Brisbane as well as stations in Perth.
In another development that leaves the ABC frozen out of covering domestic cricket, Triple M has picked up the rights to the Twenty20 Big Bash League, the report said.
The ABC's broadcasting of Tests at home and abroad has been an institution since it covered its first match, between Australia and England in 1924, and its exclusivity in the radio sphere has rarely been broken, the report added.
Cricket's revamped radio and digital line-up has not gone down well, however, at the ABC, where there is a belief that CA has cheapened the national broadcaster's contribution to Test cricket over more than 80 years, the report further said.
--ANI (Posted on 04-10-2013)