In a strategic collaboration, Apartment9 will be showcasing the Andrew Martin collection pan-India using its retail outlets, said a statement.
"Interior design as a segment in India is witnessing double-digit growth. The luxury market is evolving fast and people are more conscious of international brands. This was the best time to offer our customers something as exclusive as the Andrew Martin experience," said Anuja Gupta, co-founder and design creative director, Apartment9.
Present in over 55 countries, Andrew Martin has been created by celebrity designer Martin Waller, who has an impressive list of clients including pop star Madonna, and celebrity couple David and Victoria Beckham.
For Waller, India is a major focus area currently.
"This is the best time to tap into this nascent market as customers are still developing awareness on high-end furnishings. We have had a decade long association with Apartment9 and were already collaborating with them in some capacity," he said.
Comprising of furniture, fabrics, wallpapers, lighting products and accessories, the collection will be housed on a special floor at Apartment9's flagship showroom in Greater Kailash market here.
--IANS (Posted on 04-10-2013)