Tollywood actress Rituparna Sengupta graced the launch adding a glam quotient.
The launch of the two products, the company claimed, was preceded by extensive market research to outline the consumer preference pattern.
Pro Life, the air frier, uses the Rapid Air Technology or hot air to facilitate cooking or deep frying without using oil. Premio, the Mixer Grinder on the other hand comes with a lot of user friendly features - Dupont-Hytrel suction feet (for better grip), a unique LED power switch, improved blade designs, closed handles (as demanded by potential users) and to top it all it is an almost 'soundless' device. It comes in the darker, lighter as well as the metallic shades too.
Y.K Gupta, Associate Director, Havells India Ltd. said at the launch: "It is our constant endeavor to grow and each product is among the market forerunners in the industry".
He said the company had crossed the Rs.1000 crore-turnover mark in the eastern region and has a more than 14pc contribution into it from West Bengal.
As the festivities are on the company started the launch of the products with Kerala (before Onam) followed by Bengal, prior to the Durga Puja this year.
With the home appliances division, this rising conglomerate hopes to reach the Rs.500 crore-revenue target by 2015. The figures have already touched the Rs.350 crore this year, Gupta said.
Praising the appliances, Rituparna Sengupta said, "For this kind of appliances I think, Havells is the last word."
"Everybody not only in the showbiz but also anywhere else is health-conscious and so this is going to be an absolute stunner," she said.
--IBNS (Posted on 04-10-2013)