Co-produced by Himanshu Mehra, Sanjeev Gupta and Reliance Entertainment, the film was made at a budget of Rs.60 crore plus the cost of promotions, marketing and advertising.
The film hit 3,600 screens in India and 700 screens overseas when it released Wednesday on Gandhi Jayanti.
The movie brings together three Kapoors -- Ranbir and his actor parents Neetu and Rishi Kapoor -- for the first time on the big screen.
"'Besharam' lacks merits. Great start and Ranbir will see it reach safety mark but that's not saying much," trade analyst Komal Nahta posted on Twitter.
Newcomer Pallavi Sharda plays the female lead in the film.
--IANS (Posted on 03-10-2013)