"NTC Limited today is positioned to provide best textile products starting with menswear range without compromising on quality and fashion. The initiative is being undertaken to up the value chain to ensure consumption of captive production wherever possible," NTC said in a statement.
As a part of its comprehensive marketing strategy, NTC is poised to launch 300 retail outlets in phase 1, which will include 3.6 million meters of the fabrics consumption annually to enable the corporation to sell 2.6 million meters of garments and occupy 3.6 lacs of retail space.
It will be also be generating direct employment to around 4000 people and more which will include textile workers in weaving, spinning, processing, garment workers and retail staff.
The same will be also provide indirect employment to the industries dealing in garment accessories, packaging material , embroiders, printers, transportation and logistics to help enhance the economy.
Currently, it is seen that the fashion aspiration is catered by the brands at high price where in the lower price products have to compromise on the quality aspect. NTC thereby will bridge the gap and provide quality garments at most reasonable price, the corporation said in its statement.
The corporation has made detailed business plan to launch the said stores in Tier A, Tier B and Tier C towns offering the Indian youth an opportunity to wear Indian brands in line with the global ones.
The entire retail chain launch is supported by widespread media campaign which will clearly elaborate on unique selling propositions/the communication strategy.
Earlier during the course of this year, National Textile Corporation Limited have undertaken various initiatives in the arenas of marketing by launching Designer Hunt Campaign with ace designer Raghuvender Rathore as a strategic road map to launch brand India stores.
The Corporation has undertaken advancement in the arenas of technical textiles and has positioned itself to launch "Streevijay campaign", which is an initiative for women empowerment.
Recently NTC and National Handloom Development Corporation Limited (NHDC) both Public Sector Undertakings (PSU) under the Ministry of Textiles, have joined hands to elevate the handloom textile clusters in the society. NHDC through its handloom agencies and identified clusters will supply handloom products to NTC at reasonable prices and NTC in turn will use its vast network of retail stores to sell the same.
The logo of "Indian Republic" was unveiled by Textiles Minister K.S Rao, in the presence of Union minister of State for Tourism K Chiranjeevi, in Hyderabad.
--IBNS (Posted on 02-10-2013)