The product named 'Ultimate Body Applicator', which is aimed at brides, requires the application of a cream-infused plastic wrap to the skin, then another cling wrap for a minimum of 45 minutes in which time the cream "visibly enhances the body's contours," Stuff.co.nz reported.
According to the product's pamphlet, the cream "penetrates the layers and force fat from the fat cells", therefore water should be drunk constantly to "flush them from your system."
Stephen Shumack, Australasian College of Dermatologists president, said he was surprised that people would actually believe this.
He said the claims that they make about creams penetrating into the skin and flushing away the fat cells are just ridiculous.
The doctor said being wrapped in plastic and leaving on the cream for a prolonged period of time, however "botanical" the ingredients, could produce severe skin side effects and this is likely to increase the risk of developing an allergic reaction to that cream.
He warned that drinking a lot of water would reduce hunger but excessive drinking could lead to heart and kidney problems.
--ANI (Posted on 01-10-2013)