india-news

Two new anti-tobacco advertisements released

New Delhi, Oct 1 : The government Tuesday released two new anti-tobacco advertisement spots which would be screened in films whenever smoking scenes are depicted.


"It will be mandatory for cinema halls to prominently display these spots whenever smoking scenes are shown as part of the movie from Oct 2," C.K. Mishra, additional secretary, health ministry, said releasing the advertisement spots here.

"Since Oct 2 marks the completion of five years of implementation of smoke-free laws in India, the launch of these two spots reinforces the government's emphasis on the issue of second hand smoke and implementation of smoke-free policies," he said.

The new advertisement spots, "Child" and "Dhuan" (smoke), warn of the negative effects smoking has on health and the destruction second hand smoke can cause. They also list the penalties that those violating the law against public smoking can face.

The spots have been developed by the World Lung Foundation.

The new spots will replace the earlier advertisements "Mukesh" and "Sponge" depicting the harm that smokeless and smoked forms of tobacco can do.

The anti-tobacco health spots and disclaimers are being provided by the health ministry as per the "Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act (COTPA)" rules.

Globally, approximately six million people die each year of diseases caused by tobacco consumption.

--IANS (Posted on 01-10-2013)

india-news headlines

You can't cross our bridge, Bihar villagers tell politicians (Election Special)

Age doesn't make Modi more mature than Rahul: Biman Bose (Election Special)

Modi sought my support on Kashmir: Syed Ali Geelani

Modi slams SP, BSP, Congress in Uttar Pradesh

Unrepentant SP seeks to play minority-victim card (Election Special)

How Marquez's 'magic realism' captivated Indians!

High-tension wire falls on bus in Madhya Pradesh

Christians observe Good Friday across India

Pankaj Pachauri defends Manmohan Singh's 'silence' on Sanjay Baru's book

Modi for Team India, says won't divide country in name of secularism

Probe BJP's cyber propaganda, Congress tells police

Manmohan redefined Indian foreign policy: Sanjay Baru

Quick Links: Goa | Munnar | Pondicherry | Free Yearly Horoscope '2014

Comments

Your e-mail:


Your Full Name:


Type verification image:
verification image, type it in the box

Message:

Back to Top