To celebrate this day in its third year, as a part of Carlson Rezidor Group's global campaign, Radisson Blu Hotel, Paschim Vihar was decorated with the color blue.
The guests became a part of this celebration as they were made to experience blue right from their entrance to the hotel with a traditional welcome with blue ticket and by making them enjoy the scrumptious huge blue cake in the lobby, complimentary blue drinks and more.
The hotel employees celebrated the spirit of blue by turning their workplace blue, participating in blue competitions and coloring the sky blue with the blue kites and igniting the beautiful blue lanterns at night.
This campaign is part of the Asia Pacific's three-year brand investment strategy to encourage travellers to discover 'Radisson Blu'.
Preet Inder Singh, General Manager, Radisson Blu Hotel, Paschim Vihar said, "We are proud to celebrate the success of the brand that focuses on guest satisfaction and key brand hallmarks to offer vibrant, contemporary and engaging hospitality in the best possible way."
He added, "We aim to drive our guests' preferences for the brand and winning the battle by making them say 'Blu Is For Me'."
--IBNS (Posted on 01-10-2013)