CLT20 gets its own fantasy league
The Champions League Twenty20 tournament following in the footsteps of the Indian Premier League (IPL) has launched a fantasy league.
Battles among virtual teams created by fans, saw over five lakh people play the fantasy league during IPL 2013. Now, fans get to replay this excitement for the CLT20 as well.
"The objective of the product was to increase the reach of the IPLT20 website and to increase the involvement of people in the tournament. The game is now being extended to CLT20," said Ramesh Srivats, Digital Marketing Guru and founder of TenTenTen.
The CLT20 Fantasy League has been updated with new features such as the opportunity to pick variable role players and locking of teams only after the first ball is bowled.
The IPL Fantasy League had over 500,000 users and saw nearly 15 million site visits and over 100 million page views in its very first year.
The success of the league and the social buzz that it generated has led to the game being extended to CLT20. The league is up and running and is available at https://fantasy.clt20.com/
The winners of the CLT20 league stand a chance of winning tickets to the matches, official team jerseys, special cricket bats signed by the players of the winning team and CLT20 memorabilia.
(Posted on 27-09-2013)