The partnership will primarily be an integrated device sales activation program under the duo company name.
Along with the program Aircel also introduced certain unique and exciting offers like the 'Reverse Bundling' handset offers worth Rs. 12000 per month for every new Aircel customers.
According to Aircel, the data penetration can be taken to the next and a comparatively higher level only with the redefined techniques and an expertise in mobile networks.
The strategic partnership details some of Aircel's Bundled offers for Micromax devices like the smart phones (3G), 2G Phones (Data enabled devices), Dongles (3G).
The data accessibility will be far faster, penetrative and mobile internet users are set to grow 4-5 times, Smartphone demands is set to increase 5 times to almost 50pc in India as well, Aircel noted.
With the onset of the program the company is expecting a sale of 4-5 lakh device users per month.
Virad Kaul, Regional Business Head, Aircel- East, said, "Earlier we had tie ups with Apple, Blackberry and Magicon like handset manufacturer so as to ensure the quicker accessibility of data in today's restless generation."
"To suit the exterior outlook of handset is required a network that shall support its verified significant applications. This is just another try to a step ahead," Kaul added.
--IBNS (Posted on 27-09-2013)