The smartphone has been priced at Rs. 44,990.
The brand is also targeting a total of 200 exclusive Xperia stores by FY13, up from the current 30 exclusive Xperia stores.
Targeting a stronger foothold, Sony India aims to increase its smartphone market share to 20pc by FY14.
Sony Xperia Z1 was launched by Bollywood actress and the brand ambassador Katrina Kaif in the presence of Kenichiro Hibi, Managing Director, Sony India.
The latest addition to Sony's premium Z series of products, the elegant, 5 inch Sony Xperia Z1 is a combination of the fully integrated Qualcomm Snapdragon 800 processor with 2.2 GHz quad-core CPU.
It also features Sony's award-winning G Lens with a 27mm wide angle and bright F2.0 aperture, custom made large 1/2.3-type CMOS image sensor Exmor RS for mobile with 20.7MP and a BIONZ for mobile image processing engine..
Speaking at the lauch on Wednesday, Kenichiro Hibi, Managing Director, Sony India,said, "We launched the Sony Xperia Z earlier this year as the first step towards tripling the sales of Xperia smartphones in India to Rs. 3,500 crore in FY 13."
" Our customers in India have reinforced our vision and Xperia market share has gone up to 10pc in the Smartphone segment. Sony Xperia Z1 is the latest addition to Sony's premium Z series of products, and yet another step in our mission to attain 20pc market share by FY14," Hibi said.
Katrina Kaif, said,"I am very excited to be a part of the launch of Sony Xperia Z1 in India today. I loved using my Xperia Z and I am ready to upgrade to Xperia Z1 now. I believe Sony offers the best Smartphone experience.The camera of Xperia Z1 is just awesome."
--IBNS (Posted on 19-09-2013)