business-india-news

Aircel launches e-book store 'BookMate'

Kolkata, Sept 18 : Cellphone operator Aircel has launched an e-book store 'Aircel BookMate' for its customers.


Aircel BookMate is a one-stop-shop for avid readers and book lovers to browse, store, download and read books, magazines and comics, on their smartphones, tablets and PCs.

The e-book store will enable users to access a comprehensive catalogue of fiction and non-fiction bestsellers, magazines, comics, biographies, classics, children's stories and reference books, as well as a range of titles available for free download. The e-book store will also have a variety of books available in vernacular languages.

Anupam Vasudev, Chief Marketing Officer, Aircel, said, "India is an emerging market for digital books as e-book sales have risen exponentially in the recent time. Digital devices will play in important part in how people buy and consume books."

"According to a study by Juniper Research, globally about 30 percent of e-books will be purchased on tablets, 15 percent will be purchased on smartphones and roughly 55 percent will be purchased on e-readers by 2016. The popularity of e-books have generated a perfect opportunity for publishers, book retailers, mobile network operators, device manufacturers and even authors to supply, deliver and monetize electronic book content across the Internet and mobile networks," Vasudev said.

Aircel BookMate will be available on WAP, Web and App platforms (Google Play) and customers can avail its benefits by registering on www.aircelbookmate.com.

A well established Points System has been introduced for users to buy e-books from the website. The users can also purchase points using their Aircel account balance.

The content library is constantly being added with bestsellers from leading publishers across the world. It includes titles from some of the top publishers including Syndication Today (India Today), Outlook, Diamond Comics (Chacha Chaudhary), Chandamama and Media Transasia.

--IBNS (Posted on 18-09-2013)

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