The launch of Skinn range of perfumes followed the recent announcement of the company's new identity as Titan Company Limited.
"The selection of six scintillating perfumes bears the hallmark of Titan, with the assurance of the TATA group. The combination of the best fragrance expertise with one of India's most trusted brands with products manufactured in France, SKINN will redefine the Indian fragrance industry with its product offering," the company said in a statement.
Designed in-house and created by six world renowned master perfumers which include Harry Fremont , Michel Girard , Fabrice Pellegrin , Nadege Le Garlantezec, Alberto Morillas and Olivier Pescheux
Speaking on the occasion of the launch, Bhaskar Bhat, Managing Director, Titan Company Limited said, "Being a leader in watches, jewelry and eyewear, Titan Company Limited is constantly evolving to suit the needs of its customers and provide them with world-class products at great prices. It was time for us to widen our footprint in the personal lifestyle categories that are currently unorganized, underserved and under penetrated."
"Using our in-house design and marketing expertise, wide retail footprint and the brand name Titan, we took a step to enter the fragrances market which is growing at a compounded annual growth rate (CAGR) of over 30pc and has tremendous opportunities," Bhat said.
He said, "The current fragrances market in India is bustling with international brands and are very expensive. There is no Indian player and there is an opportunity to bring in quality and an Indian brand name in the space. Over 3 years of work has gone into the making of Skinn and it is an important part of Titan Company's journey and we look forward to this exciting phase. Skinn will soon redefine the Indian fragrance industry like the way we transformed our watches, jewelry and eyewear businesses. We look forward to expanding this category and its offerings in the time to come."
Master perfumer Alberto Morillas, creator of the Skinn Nude fragrance variant, said, "I'm happy and very excited to be a part of the Skinn journey. It was a pleasure working with Titan, a renowned and respected Indian company that is well known globally. While these fragrances are developed by French perfumers and are made in France, they are modern and international. A lot of market and consumer research has gone behind creating these perfumes."
He said, "The fragrance tells a story about love. For Skinn Nude that I created, I used the memory of the flower market in India and as a key inspiration. I also wanted the fragrance to speak about romance and about sensuality, which has been carried through."
Master perfumer Olivier Pescheux, co-creator of Skinn Raw said, "Skinn has been one of the most fascinating projects I have ever worked on. Working hand in hand with Titan, this project gave me the opportunity to travel twice to India, to rediscover a beautiful country, meet great people and find many new sources of inspiration. My inspiration for Skinn Raw has been to bring a unique sense of elegant and bold masculinity to enhance one's confidence. I imagined a fragrance that empowers you and gives a cool, reliable image of one's self and that delivers a luxurious, truly long-lasting freshness"
The six exciting variants of Skinn - Raw, Extreme and Steele for men and Imera, Celeste and Nude for women have been created by renowned perfumers and have several unique highlights. They are in the EDP (Eau De Parfum) format.
With the launch of luxury perfumes, Skinn equally becomes relevant for an ultimate gift or treasured self-purchase.
Available at Rs. 990 for 50 ml and Rs. 1790 for 100 ml, Skinn will be available in select World of Titan stores, Department Stores, Multi-brand outlets, lifestyle and accessory stores across the country and online.
--IBNS (Posted on 17-09-2013)