"Dolby has always been synonymous with great cinema sound, and Dolby Atmos is the most significant innovation in cinematic sound to date.It creates a virtual world of sound creating a superior environment for viewing films on the big screen," said Arvind Ranganathan, CEO, Real Image Media Technologies.
"We at Real Image have always believed in bringing the best cinema technologies to our customers, by working closely with pioneers and best-in-class companies. Now, Dolby Atmos can provide greater definition and dimension to movies as sound moves around the auditorium with precision placement to match the action on and off the screen," Ranganathan said.
"We are investing into Dolby Atmos in our end-to-end-chain, from our mixing studio to our digital cinema distribution and installation business. We hope this will provide an ideal platform across the subcontinent for us to create a complete ecosystem that benefits content creators, exhibitors, and audiences," he said.
New sound format Dolby Atmos has been accepted by filmmakers and leading exhibitors worldwide, including in India, and more than 70 Dolby Atmos titles have been announced worldwide, company officials noted.
The companies also announced that Real Image will be purchasing more than 200 additional Dolby Atmos Cinema Processor CP850 units to be installed across several leading cinema screens across South Asia, expanding the footprint of Dolby's next-generation audio processor throughout India.
These Dolby CP850 installations will enable future Dolby Atmos capabilities for screens not currently equipped with Dolby Atmos.
"We are very excited to work with Real Image to install more than 50 Dolby Atmos equipped screens for cinema lovers in South Asia. Once these screens are installed, nearly 100 Dolby Atmos screens will have been installed in India alone, expanding our ability to deliver audiences across the region the most lifelike and realistic cinema sound experience possible," said Michael Bergeron, Senior Vice President, Worldwide Sales and Field Operations, Dolby Laboratories.
"Currently, Dolby Atmos has been adopted in India by leading exhibitors including SPI Cinemas, PVR Cinemas, Inox Movies, Prasads, and Mayajaal. The interest in Dolby Atmos shows that the industry sees real value in what next-generation sound can bring to their movies," Bergeron said.
"In addition, the diversity of Dolby Atmos titles shows that the creative community is unlocking the versatility of the platform. We can't wait to see how directors and their sound teams make upcoming titles even more thrilling, emotive, and heartfelt," he said.
--IBNS (Posted on 17-09-2013)