LFW 2013 exhibited strong business growth

Mumbai / Kolkata, Sept 13 : Keeping its promise of being high on the fashion quotient while exhibiting some core attributes of being the country's only collaborative, inclusive, innovative platform, Lakme Fashion Week Winter/Festive 2013 has registered strong business exchange.

It has also registered notable commercial networking and excellent media response that lead to an overall satisfactory sense of experience among all key stakeholders.

The season celebrated textiles of various regions, crossed 100 plus Gen Next designers and promoted innovative partnerships through specially curated shows and intriguing workshops that initiated relevant fashion conversations among much more.

The renewed 'Talent Box' emerged as the business and energy hub that promoted cutting-edge design talent.

Anita Dongre, one of India's leading designers said, "Lakme Fashion Week this time too like always was busy, exciting and fulfilling! I loved the collection showcased by the young and the veterans, the enthusiasm for Indian fashion amongst the youth is infectious."

"The Gen Next programme gave us a big opportunity to showcase our creations, it truly was overwhelming. Overall, it was a good experience and the response and reviews from fashion houses, buyers, stylists and even media has been very positive. In terms of business, we have been able to cover most cities through outstation buyers but the traction has been tremendous within Mumbai," shared Gen Next designer duo, Rixi Bhatia and Jayesh Sachdev.

Shruti Sancheti, who showed on the Indian Textile Day, said, "This season was great both in terms of media exposure and critic's appreciation. Personally, the Indian Textile Day was very special and I really enjoyed being part of the informative and engaging workshops."

Richa Agarwal, a Gen Alumni who participated this season said, "For me, the Talent Box was the highlight of this season. It was pleasantly refreshing and larger than its past editions, I really enjoyed it. From a business perspective too, the season was great, we were pleasantly surprised and overwhelmed with the excellent buyer's response. The response from both Indian and international buyers were equally good."

Designer Rahul Mishra said, "It was a very nice season overall. We started with Pernia Pop up shop, according them I have been the bestselling designer among other participating designers from the current season. My collection drew a lot of attention from international buyers as well; we have received a lot of queries which is extremely encouraging."

Proud Talent Box Designer, Arpita Mehta said, "This was my first LFW show and it was very good season to start with. The whole experience of being part of LFW WF 2013 was wonderful. As a designer, I found Talent box very exciting, the shows were packed, the energy was tremendous and the response was better than I had expected. In terms of buyers too, it was good, my brand received a lot more exposure both in media and amongst the buyer's fraternity."

--IBNS (Posted on 14-09-2013)

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