The sultry diva will be endorsing a new face wash range of BoroPlus which is going to be launched soon.
The glam quotient of the brand BoroPlus has got a major shot-in-the arm with the joining of Bipasha Basu to its brand wagon of celebrities.
The brand endorsers' list already boasts of star power of legendary actor Amitabh Bachchan and Kareena Kapoor Khan.
On the occasion of this announcement, Priti A. Sureka, Director, Emami Limited, said, "Bipasha is synonymous with beauty, glamour and talent and we feel that her personality will complement the brand image of BoroPlus."
BoroPlus is India's largest selling antiseptic cream with 74pc market share and is also the highest selling antiseptic cream in Ukraine, Russia and Nepal.
BoroPlus Antiseptic Cream has grown at a healthy CAGR of 12pc in last 3 years.
--IBNS (Posted on 13-09-2013)