Jessie J, the new face of Nike?
After turning down offers from brands like LA Gear, Quasar and Sondico, singer Jessie J has reportedly signed a deal with sportswear brand Nike, reports The Sun newspaper.
The 25-year-old is known to work out regularly wearing Flyknit, Nike's signature running shoes for women. She has recently shot an ad for the brand in a London boxing gym and she also performed at the Nike sponsored 'Run to Beat Half Marathon' Sep 8.
The "Price tag" singer looks up to Rihanna and Nicki Minaj as fashion icons. Both of them are known to mix high-end clothing with sportswear.
"I've never been a follower. The only people I look at for style are Rihanna and Nicki Minaj," femalefirst.co.uk quoted her as saying.
The singer hopes to launch her own fashion line soon.
(Posted on 11-09-2013)