Kolkata, Sept 10 IBNS | 12 months ago

Bengali film actress Parno Mitra has launched the USA-based Swipe Telecom in the Eastern region of India.


Swipe Telecom is headquartered in Palo Alto, California, USA and is one of the fastest growing Tablet PC brand in India.

Apart from Parno, Shripal Gandhi, Founder and CEO, Swipe Telecom and Cecil Antony, Chairman, Synergy Group were also present at the occasion.

The entry of Swipe Telecom in the region was marked by Parno's cameo at the launch of Swipe MTV Slate, India's first 7.85 inch 3G Tablet PC, the company said in a statement.

Priced at Rs 14,999 the Swipe MTV Slate is the latest offering from Swipe Telecom and it is meant for the connoisseurs looking out for high-performance computing-on-the-go.

Speaking on the occasion, Shripal Gandhi, said: "It gives me immense pleasure to come here and launch the operations at the hands of none other than Parno Mitra. Consumers have deeply appreciated Swipe innovations till date starting from India's first 3D to first calling Tablet to Swipe MTV series of innovations. I would say: East India, here we come."

Commenting on the launch, Parno said: "I am privileged to be a part of this wonderful journey filled with innovations. Tablets are increasingly becoming all-pervasive in our day-to-day life and I personally can't live without one."



"I strongly believe that our region deserves the best and as you can see, akin to my personality Swipe MTV Slate too is sleek, curvaceous, stylish, adorable and incredibly sensuous. It is one of the best things to happen to us," she said.

The Swipe MTV Slate is available on Swipe e-store and the leading online portals like Flipkart, Snapdeal, Infibeam, Homeshop 18 and eBay amongst other youth centric platforms.

Cecil Antony said: "When we started in 1991, I had a vision to be the best in anything that we undertake. That vision gets a further fillip today as we enter into this tie up with Swipe Telecom to start a fruitful and enduring relationship."

"The opportunities in Tablet PCs in the region are immense considering mobile-internet (MI) is the new trend in our region. At the same time there is very low per-capita penetration of Tablet PCs and if Synergy Group can offer on-the-go computing, phone calling, photography, internet browsing, gaming, etc, then in totality it a compelling proposition," he added.

The Swipe MTV Slate is a thin feature-loaded Tablet PC.

Swipe MTV Slate works on the latest Android 4.2.2 version, and has a 5MP front camera. It is powered by an A7 1.2 GHz quad core processor and 1GB RAM.

It has a receiver for making calls on the go, and also a 0.3 MP front camera for video calling.

Swipe Telecom products are available at all the leading telecom outlets in Kolkata, Siliguri, Agartala (Tripura), Shillong (Meghalaya), Aizawl (Mizoram), Imphal (Manipur), Kohima (Nagaland), and Itanagar (Arunachal Pradesh).

For after sales support, Swipe Telecom has set a toll free number and more than 600 service centres across India.

(Posted on 10-09-2013)