Universal signs Indian Idol juniors
Leading label Universal Music India has signed the top eleven contestants from the popular 'Idol' television property - Indian Idol Junior - that just completed its debut season.
Emerging as a powerhouse of explosive talent, the Top 11 Indian Idol Juniors were chosen from millions of aspirants across India.
The nation was taken by storm by the young musical wonders, who continued to keep the audiences in awe week after week with their prodigious flair.
A well established brand already, it is the first year that the 'Idol' property introduced a 'junior' season.
The junior edition of the show proved to be a huge success as is evident from the impressive young talent that emerged out of which 11 proved to shine far brighter than the rest.
Universal Music offers the contestants a 360 contract wherein the young artists' assignments will be exclusively managed by the leading record label.
Speaking on the occasion, Devraj Sanyal, Managing Director, Universal Music India and South Asia, said, "Our association with 'Idol' both globally and here has been very successful as we saw with II6 where we were able to take the recorded music piece and the Live piece and make it into a sustainable business."
"The Indian Idol 6 kids performed some 60 shows in over ten countries over 11 months. Now our endeavor with the Indian Idol Junior kids will exactly be the same, only with the added advantage of having a wider audience to reach out to.
"Our partnership with future thinking companies like Fremantle will allow us to do just that. The talent has been outstanding and it's my firm belief that the Indian Idol Juniors today are tomorrow's stars."
"The talent on Indian Idol junior has been of an exceptional level. We are pleased to announce our association with Universal Music to build this talent into young legends." added Anupama Mandloi, Managing Director, Fremantlemedia India.
Along with the winner Anjana Padmanabhan, the musical sensations who created waves were Nirvesh Dave, Debanjana Karmakar, Anmol Jaswal, Sugandha Date, Sonakshi Kar, Priyam Borpatragohain, Akash Sharma, Sankalp Yaduwanshi, Eman Chaudhary and Aryan Das.
Universal Music has signed on these young superstars for a holistic 360 degree contract wherein all aspects including 'live' show, endorsements, music albums etc. will be solely managed by the label.
(Posted on 10-09-2013)