Nissan launches Micra XE variant
Following the commercial launch of the premium 'New Micra' compact hatchback range, automobile major Nissan on Wednesday announced the launch of the new diesel-powered Micra XE variant. With this new diesel entry variant, Nissan now broadbases it's offering to 12 variants of Micra in India.
Sales of the new diesel-powered Micra entry level variant will commence from Sept 4.
The entry level Micra XE is based on the popular fourth generation city car with major redesigned exteriors, refreshed premium interiors and exhaustive list of advanced user friendly features adding to the dynamic new look.
The diesel-powered Micra XE variant comes with fuel economy of 23.08 kmpl (certified by ARAI).
The New Micra XE will be available in a range of six colours: Olive Green (new), Turquoise Blue (new), Blade Silver, Storm White, Onyx Black and Brick Red.
The car is priced at Rs 5, 57, 390 lakhs, ex showroom New Delhi.
Speaking on the occasion, Kenichiro Yomura, President of Nissan India Operations and MD and CEO, Nissan Motor India said, "The launch of new Micra range in July received an overwhelming response from our customers. I am confident that the New Micra diesel variant is a good value proposition and a desirable option for the Indian customers. We are keen to replicate the success of the existing variants with the diesel-powered XE variant of the New Micra."
Nitish Tipnis, Director - Sales and Marketing, Hover Automotive India said, "The launch of the new variant in the Micra family further signifies Nissan's commitment towards the Indian market. "
"The diesel powered Micra with its best in class fuel efficiency and unique features has the potential to carve a niche for itself in the crowded and competitive compact hatchback segment in India. The New look Micra, particularly with the bold and agile front grille coupled with state of art features has been viewed by customers as a head turner," he said.
Adding the XE variant in diesel will further augment the volumes for this model due to its aggressive entry level price point.This is not just another variant but is the right product at the right time that will offer thediscerning Indian customers a good means of urban mobility with a complete package of performance, features, safety and comfort," Tipnis said.
(Posted on 04-09-2013)