"We were looking for someone as our brand ambassador who is an embodiment of durability, strength and excellence and who will be able to complement our Group. And Mr Baichung Bhutia was our unanimous choice", said Bhushan Agarwal, Vice Chairman and Managing Director, Shyam SEL and Power Ltd.
The sniper on the football field, Baichung Bhutia expressed his enthusiasm on being associated with the brand SEL and said, "SEL is a brand with a philosophy of sustainable development and are into exploring new avenues of eco-friendly manufacturing processes in all their ventures. It is this unique aspect about this brand that got me."
This affiliation coincides with SEL's ambitious plan of being one of the largest steel and Ferro alloy manufacturer of the country.
--IBNS (Posted on 02-09-2013)