Mercedes-Benz to revise prices of entire range

Mumbai, Aug 29 : Multinational luxury automobile manufacturer Mercedes-Benz India Thursday announced an upward revision of the price of its entire model range effective from Sept 1 due to the exchange rate effects, higher import duties and rising input costs coupled with a host of other unfavorable factors like higher interest rates which has been impacting the bottomlines.

Mercedes noted that the quantum of price revision will be in the range of 2.5 percent to 4.5 percent

Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, "The rising input costs along with higher import duties have been creating significant pressure on our bottomlines for quite some time now. The constant weakening of the currency and the increase in other relevant taxes further impacted the business, adversely."

Kern said, "We have been absorbing a significant portion of these impacts till now, but to run a sustained and profitable business in the long run, revising the prices upwards was inevitable. However, despite the price hike, the attractive financial solutions from Mercedes-Benz Financial Services like 'Flexinomics', 'STAR Agility' and 'STAR Supersonic' loan approvals etc. are all tailor made for our customers."

He added, "These solutions will provide benchmarking value proposition enabling a hassle free purchase, while our after-sales programmes like Star Care, Star Ease and Road Side Assistance, will enhance the customer's overall ownership experience."

The company said that with the latest price revision, the new A 180 CDI luxury compact will now be priced at Rs. 22.05 lakhs, an increase of 4 percent.

The B 180 CDI Luxury Tourer will now be costlier by 4 percent at Rs. Rs. 23.50 lakhs.

The C-Class 200 CGI Avantgarde luxury sedan will now cost Rs. 32.25 lakhs an increase of 2.5 percent.

The newly launched E-Class 200 CGI Avantgarde India's popular luxury saloon, will now be available at Rs. 42.16 lakhs, up by 3.5 percent.

The immensely popular ML-Class 250 CDI luxury SUV will now be priced at 50.98 lakhs up by 4 percent (ex-showroom Mumbai).

--IBNS (Posted on 29-08-2013)

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