John Abraham unveils new Castrol Power1 pack
Castrol India on Tuesday re-launched Castrol Power 1, a high performance engine oil for four stroke motorcycles, in Mumbai.
Bollywood actor John Abraham unveiled the Castrol Power1 pack.
"Castrol Power1 now comes in a new gold, star pack and is available in one litre and 900 ml pack sizes," the company said in a statement.
Abraham shared a unique xBhp and Castrol Power1 sponsored Biker of the Year campaign to recognize and honor the most passionate bikers in the country.
The winners will be chosen basis of public voting and a selection panel.
xBhp and Castrol Power1 sponsored Biker of the Year campaign will be run online and will judge bikers in 10 different categories with the winners being announced in the last week of September 2013.
Speaking at the kick off event, Abraham said "I am delighted to be associated with the xBhp and Castrol Power1 Biker of the Year campaign. Biking is all about passion and performance and I am delighted that Castrol is encouraging biking in India and recognizing the passion of bikers."
He also launched the Bikers Code of India, a book crowd-sourced from bikers across the country with quotes capturing their emotions and how they feel when they are biking.
(Posted on 27-08-2013)