special-features

Wearing high heels can save you money while shopping!

Washington, Aug 27: A new study has found that wearing high heels can change the way you shop.


A Brigham Young University study finds that consumers experiencing a heightened sense of balance are more likely to weigh the options and go with a product that falls in the middle of the high-end, low-end scale.

"If you're someone who tends to overspend, or you're kind of an extreme person, then maybe you ought to consider shopping in high heels," study author Jeffrey Larson, a BYU marketing professor, said.

Larson and BYU coauthor Darron Billeter have discovered that most anything that forces your mind to focus on balance affects your shopping choices as well.

In the example of the TV, balancing consumers are more likely to go with the 42-inch TV for 450 dollars rather than the 300-dollar 32-inch set or the 50-inch screen for 650 dollars.

The study is part of an emerging area of research that examines the relationship between physical sensations and decision making. Previous studies have looked at the role of warmth, weight and hunger.

The study is published in the Journal of Marketing Research.

--ANI (Posted on 27-08-2013)

special-features headlines

Learn how to deal with unpleasant memories

English as she is spoke (Column: Soliloquy)

Lies that parents tell their children revealed

Why eating processed meat can be cancerous for certain people

Listening to gospel music benefits mental health of older people

How to deal better with bad memories

How to sleep sweat-free during summer nights

People scan internet for health early in week: Study

Centipede eats Snake inside out after it was swallowed

Indian origin mom in US keeps dead son's body in bathtub as part of Hindu rituals

Women can sound sexy but men just can't!

How to make your relationship cheat-proof

Quick Links: Goa | Munnar | Pondicherry | Free Yearly Horoscope '2014

Comments

Your e-mail:


Your Full Name:


Type verification image:
verification image, type it in the box

Message:

Back to Top