Yes Bank noted that the bank has further simplified the e-Commerce, Cash on Delivery platform through its Mobile Point of Sales (MPOS) mechanism.
According to officials, "The Home Delivery Model of e-tailing with 'Cash on Delivery' as the Unique Selling Proposition (USP) has seen tremendous growth in the last few years; however, it carries the inherent risk of fraud, counterfeit, mutilation and theft which increase the operational cost of the company."
"YeS Bank - MPOS is a first of its kind payment mechanism that uses mobile device based GPRS connectivity to facilitate debit/credit card payments. This unique device when connected to any mobile device can be used as a POS terminal to facilitate card payments," officials noted.
Asit Oberoi, COO, YES Bank Ltd., said, "Yes Bank is pleased to have partnered with Blue Dart to offer a simple yet innovative mechanism towards payments collections in the country."
Oberoi added, "Blue Dart and Yes Bank have successfully piloted this solution in major cities across India. This solution is the first of its kind in India and considering Blue Dart's market share, will change the dynamics of the e-commerce business in India."
"At Yes Bank, we strive to build strong customer-oriented systems with superior technological backing," he added.
Yogesh Dhingra, COO and Finance Director, Blue Dart Express Ltd. said, "As a technological knowledge leader for the industry in the country, we have always had a first mover advantage and have pioneered several Best Demonstrated Practices replicated by the industry."
"This solution from Yes Bank was an ideal fit in our delivery system and another opportunity to add to customer delight/convenience/reliability which are the core essence of all our initiatives," he added.
--IBNS (Posted on 22-08-2013)