"Purampokku" will be jointly produced by UTV Motion Pictures and the director's banner Binary Pictures.
"We are delighted to work with S.P. Jhananathan, who is known for his mass commercial films which have a strong message for the audience. We are happy to have Arya and Vijay Sethupathi on board as the leading actors," G. Dhananjayan, chief - South Business, Studios, Disney UTV, said in a statement.
"In addition, it will also have many international technicians working on the action sequences. The film will be a mass commercial film and will be our next release after 'Ivan Veramathiri' and 'Sigaram Thodu'," he added.
The hunt is underway for the leading lady of the film, which will be shot across various locations in Himachal Pradesh, Rajasthan, Andhra Pradesh and Chennai. It is being slated for an April or May release next year.
"The film will deal about how lands meant for the common use of the public are cornered illegally by powerful individuals in the recent past, and the film takes up this issue strongly in a commercial format like my earlier films," said director Jhananathan.
--IANS (Posted on 22-08-2013)