With growing urbanization, 'Do-It-Yourself' products have been gaining prominence and Bosch Power Tools aims to deepen focus in this segment.
With the launch of the new Home and Car Washer range, Bosch Power Tools will reach every household as it is a must-own product.
These washers can be used to clean mud, debris and rain gutters.
The two more powerful models come with wheels for easy maneuverability and can be used effectively on uneven terrains. The Home and Car washers are ideal to clean floors, patios and help remove stubborn dirt in difficult - to - reachcorners.
Vijay Pandey, Vice President, Bosch Power Tools said, "Bosch Power Tools is looking at a market potential of INR 100 crore under the D-I-Y segment which is growing at an annual compounded rate of 20 percent."
"Further urbanization is growing at 35 percent, self-reliance and lifestyle changes have opened the doors to the Do-It-Yourself segment in India. Bosch Power Tools aims to reach out to its consumers and make cleaning easy with the new Home and Car Washer range," Pandey said.
He said: "The monsoons are a perfect time to experience the utility of this range. These easy-to-use and light-weight products are especially designed to cater to customers across segments; from homemakers, youth to hobbyists."
The Home and Car Washers are available in five models ranging from Rs.10, 500 to Rs.18, 000. The range is available in popular retail outlets and on e-commerce portals like Flipkart.
Speaking on the new range of products, Niranjan N Naik, Global Product Manager(Outdoor cleaning-Pro Segment) and Head of Product Management for Asia Pacific, Bosch Lawn and Garden Tools said, "This is the New Home and Car washers range launched by Bosch Power Tools in India.With click-and-go attachments and mobile compact designs, we have ensured consumers enjoy the exeperience of cleaning which has now been made easy."
Bollywood actor Prachi Desai launched the new range.
Speaking on the occasion, she said, "I like how Bosch Power Tools has introduced innovative products for the Indian consumer market and has so soon made Do-It-Yourself a trend."
"I have been using these products and I can vouch that the experience has been a lot of fun. The new Home and Car Washers are extremely convenient and can be used across age groups," she said.
--IBNS (Posted on 20-08-2013)