Airtel mobile customers can now dial 56789 from their phones to visit the 'Re 1 Entertainment Store' and get started. The store is compatible with over 5,500 mobile devices including feature phones.
The launch of the 'Re 1 Entertainment Store' by Airtel follows the success witnessed by its 'Re 1 video downloads' campaign rolled out by the company earlier in April this year, the company said in a statement.
With these initiatives, Airtel continues to leverage the 'Re 1' tag to simplify data services for its customers and encourage the mobile internet experience among first-time users across India, the statement said.
To promote the rollout of 'Re 1 Entertainment Store', Airtel has also launched a high-decibel campaign comprising of 4 TV commercials. Supporting the TV campaign will be a mix of outdoor and digital promotional legs.
--IBNS (Posted on 16-08-2013)