According to Wall Street Journal, Netherlands-based Innova Market Insights statistics revealed that there were 20,790 new food packages world-wide making a texture claim in 2012, which is roughly double the number in 2008, the Herald Sun reported.
Consumer researchers at Understanding and Insight Group in New Jersey suggested that there may be "unexpressed need" behind people's preferences for different food textures.
According to the study, 43 percent people were "chewers", who enjoyed the prolonged chewing action, 16 percent were "Smooshers" who like the smooth and creamy feeling, and 8 percent were "suckers" who preferred the long-lasting hard-candy experience.
"Smooshing", according to the researchers, is manipulating food between the tongue and roof of the mouth without using teeth.
--ANI (Posted on 16-08-2013)