Recognised as one of "The Leading Women Entrepreneurs of the World" Michelle Bohbot brings with her a tremendous amount of experience and design prowess.
Her contemporary collection, Bisou Bisou (French slang for "a little kiss") was launched in 1989 and fused her vision of Parisian street fashion with fresh contemporary styling.
Following the launch, Bisou Bisou was met with immediate success and the brand now includes a full collection of women's contemporary sportswear, dresses, swimwear, accessories and fine jewellery. In its twenty-four year history, Bisou Bisou has become a world renowned women's brand and a global fashion leader.
Commenting on the launch, Akhilesh Prasad, COO, Reliance Trends said, "Reliance Trends is excited to be able to partner with Lakme Fashion Week this season and to launch our exclusive 'Bisou Bisou' India collection at the event."
Speaking on the tie-up, Michele Bohbot said, "It is a matter of great pride for Bisou Bisou to have entered into an association with a Reliance Trends. Bisou Bisou has been looking for the right opportunity to bring international fashion into the fast expanding Indian apparel industry and we believe that we have found the perfect partners in the Reliance Trends in achieving our objective."
"I am also certain that Reliance Trends' retail strength will provide Bisou Bisou with the perfect platform to enter into and grow in the Indian Market," she said
"We at IMG Reliance bring together the biggest names in the fashion and creative arena on a single platform. This season, along with our partner Reliance Trends, we bring to you one of the biggest brands in the fashion industry - Bisou Bisou. It is indeed our privilege to have Michelle showcase her exclusive Bisou Bisou India collection at Lakme Fashion Week," said Saket Dhankar, Head - Fashion, IMG Reliance.
--IBNS (Posted on 14-08-2013)