The new collection is designed keeping in mind the needs and tastes of these customers who seeks comfort as the most essential component of their overall experience, the company said in a statement on Wednesday.
The collection is available in 100 styles in popular colors like pink, purple, burgundy for women and black, brown, gun and gold for men.
The frames are available in various hypoallergenic and light weight materials like acetates, injection moulded plastics and stainless steel.
The collection is at priced at the starting range of Rs 995.
Bengali films actor Kaushik Sen was present during the launch.
Commenting on the launch, Ravi Kant, CEO, Eyewear Division, Titan Industries Ltd, said, "The 40 plus years age group contributes almost 46pc of the overall eyewear market by value and hence provides an opportunity to be explored by the brand."
"Our research has revealed that many people in this age group face a sense of anxiety especially with regards to their looks and a first time user of spectacles may experience a further loss of youthfulness," he said.
"There are a significant percentage of people in this segment who may even postpone the use of spectacles fearing the same. The brand has drawn from this insight and seeks to provide this consumer stylish and comfortable products which would in fact complement his/her looks," he said.
The brand also offers special services like "Adaptation guarantee on progressive lenses" and "Free lifetime service guarantee on spectacles"
Lenses are priced with a pair of bifocals starting from Rs 850 and pair of progressives starting from Rs.1400. All the Titan lenses also come with a 1 year warranty.
--IBNS (Posted on 14-08-2013)